Author
Simon Bird
Editorial
Simon Bird is the editorial voice behind Videojam, where he writes about music video culture, independent artists, and how we find the music worth watching. His work spans genres — acoustic and jazz to synth-pop, dance, and 90s R&B — with a consistent obsession: the videos that deserve more attention than the algorithm gives them. He believes curation beats recommendation, and that the best music video is rarely the one with the most views.
Simon Bird is the editorial voice behind Videojam, the platform built around a simple conviction: great music videos shouldn't depend on an algorithm to be found. He writes about music video culture, independent and unsigned artists, and the craft of curation — the human work of pointing at things worth watching. His writing moves across the full range of what Videojam covers: the intimacy of acoustic performance, the invisible conversation inside a jazz video, the enduring neon of 80s synth-pop, the visual language of new wave, and the glossy world of 90s R&B. The throughline is always the same — an interest in why some videos connect, why others go unseen, and what separates a forgettable big-budget clip from a low-budget one you can't stop thinking about. For Simon, the most radical thing you can do for an artist isn't a like. It's watching closely, and telling someone else.