Artist spotlights, genre deep dives, curation rationale, and behind-the-scenes notes.
Curation Rationale
Somewhere between art film and advertisement, the music video became one of the most inventive visual forms of the last fifty years. A case for taking it seriously — and loving it openly.
Jun 5, 2026
Curation Rationale
YouTube is the world's largest music video library and one of its worst places to actually discover music. On the difference between a warehouse and a record store.
May 31, 2026
Curation Rationale
Autoplay promises endless discovery and delivers a slow drift into sameness. On why the feature that never lets you stop is quietly the enemy of actually finding anything.
May 30, 2026
Curation Rationale
Recommendation engines are extraordinary at keeping you watching and terrible at showing you something that matters. A case for the old, human, unscalable art of curation.
May 29, 2026
Genre Deep Dive
Angular, ironic, art-school strange — new wave built a visual identity so distinct it escaped the music entirely. A look at the look that refused to stay in its decade.
May 28, 2026
Genre Deep Dive
Jazz rarely gets the conceptual music video treatment — and that turns out to be its strength. On the quiet art of simply pointing a camera at musicians who are listening to each other.
May 24, 2026
Genre Deep Dive
Neon, fog, and a future that never quite arrived. Why the visual world of 80s synth-pop has proven impossible to kill — and keeps getting resurrected by each new generation.
May 20, 2026
Genre Deep Dive
Glossy, intimate, impossibly cool — the R&B videos of the 1990s built a visual language so complete that we're still borrowing from it. A look at why they still feel definitive.
May 16, 2026
Genre Deep Dive
Dance music started in rooms that were never meant to be filmed. Tracing how its visual language evolved — from no visuals at all to a genre that reshaped what a music video could be.
May 12, 2026
Genre Deep Dive
No CGI, no choreography, no budget — just a person, an instrument, and a camera that knows when to hold still. A case for the quiet power of the acoustic music video.
May 8, 2026
