90s

Selected and reviewed by Alan More, founder & lead curator · Last reviewed 10 Jul 2026

If "90s music video" makes you picture flannel and feedback, this hub will surprise you. The deepest catalog here belongs to Anita Baker — eight videos deep, more than any other artist in the decade — and the rest of the top ten reads the same way: Mariah Carey, Michael Bolton, Janet Jackson, Boyz II Men, Whitney Houston. This is the vocal-forward, adult-contemporary side of the 90s, not the grunge-and-Britpop version pop culture remembers loudest. The video aesthetic matches the sound: performance-first setups, soft lighting, close camera work that stays on the vocalist rather than cutting to a narrative. Anita Baker's run — tracks like "Whatever It Takes" and "Same Ole Love (365 Days a Week)" — is the clearest example: these are videos built to showcase a voice, not a concept. That's a deliberate lane, not a gap. The vocal-forward, adult-contemporary side of the decade rewards close, patient watching in a way the louder half of the 90s doesn't — the songwriting and the performance carry the video instead of a concept doing the work. If you want the guitar half of the decade, /rock and /80s are the better starting points; this hub is for when you want the other half done right.

• The 80s hub, for the decade right before this one →
• RnB — where a lot of this same soulful catalog lives under its genre tag, not its decade →