90s

Selected and reviewed by Alan More, founder & lead curator · Last reviewed 10 Jul 2026

If "90s music video" makes you picture flannel and feedback, this hub will surprise you. The deepest catalog here belongs to Anita Baker at eight videos deep, more than any other artist in the decade, and the rest of the top ten reads the same way: Mariah Carey, Michael Bolton, Janet Jackson, Boyz II Men, Whitney Houston. This is the vocal-forward, adult-contemporary side of the 90s, not the grunge-and-Britpop version pop culture remembers loudest. The video aesthetic matches the sound: performance-first setups, soft lighting, close camera work that stays on the vocalist rather than cutting to a narrative. Anita Baker's run of tracks like "Whatever It Takes" and "Same Ole Love (365 Days a Week)" is the clearest example: these are videos built to showcase a voice, not a concept. That's a deliberate lane, not a gap. The vocal-forward, adult-contemporary side of the decade rewards close, patient watching in a way the louder half of the 90s doesn't. The songwriting and the performance carry the video instead of a concept doing the work. If you want the guitar half of the decade, /rock and /80s are the better starting points; this hub is for when you want the other half done right.

• The 80s hub, for the decade right before this one →
• RnB, where a lot of this same soulful catalog lives under its genre tag, not its decade →