What is Hyperpop?
Hyperpop is a maximalist pop style defined by pitched-up vocals, saturated synths, abrupt structural shifts, and a deliberate aesthetic of excess. Its lineage runs through A.G. Cook's PC Music label (founded 2013), SOPHIE's foundational tracks "BIPP" (2013) and "Immaterial" (2018), and 100 gecs' viral 2019 album 1000 gecs. Charli XCX's collaboration with the scene has carried its sound into mainstream pop.
Frequently asked questions
What is hyperpop?+
Hyperpop is a maximalist pop style defined by pitched-up vocals, saturated synths, abrupt structural shifts and a deliberate aesthetic of excess.
Who started hyperpop?+
No single artist did, but its lineage runs through A.G. Cook's PC Music label (founded 2013), SOPHIE's early tracks "BIPP" (2013) and "Immaterial" (2018), and 100 gecs' 2019 album 1000 gecs.
What does hyperpop sound like?+
Expect pitched-up or heavily processed vocals, saturated synths, sudden changes of direction inside a song and pop hooks pushed well past good taste on purpose.
Is hyperpop mainstream?+
Its sound has reached mainstream pop: Charli XCX's collaboration with the scene has helped carry it there.