What is Electro-pop?
Also: Electropop
Electro-pop fuses synthesizer-driven electronic production with pop songwriting, favoring drum machines and processed hooks over live instrumentation. It grew out of early-1980s UK and Japanese synth-pop (Gary Numan, Depeche Mode, The Human League), then resurged in the late 2000s through Britney Spears and Lady Gaga before becoming a mainstream pop default, with Billie Eilish and Zedd carrying it into the 2020s. The synthesizer isn't texture here: it's the lead instrument.
Videojam files Electro-pop under Dance & Pop in its EDM genre tree, with Dance Pop, EDM Pop, Eurodance, Europop and Synthpop, and also lists it under Pop. That double listing is the point: the style is pop songwriting built with club production, so it belongs in both places. The closest neighbour is Synthpop. Synthpop is the older 1980s tradition, while electro-pop is its more dance-leaning continuation, and plenty of artists belong to both; the Synthpop vs Electro-pop comparison sets the two side by side.
The example video below is D.A.N.C.E., the clip this entry uses. Reach for it when you want the hook first and the synthesizer out front. To keep going, the Electro-pop hub plays through the catalog's videos in this style, and the related terms below link the neighbouring genres.
In a video
D.A.N.C.E.